SHR Perceptual Management
Morphosis has designed a unique interior, in a three
story generic office building, that communicated the identity of
the client, an advertising / design and marketing firm, as creative
problem solvers in contrast to the homogenous context of the
existing Scottsdale environment.
Three key attributes of the firm were identified as qualities that were to be expressed through the architecture:
- Strategic discovery
- Refined precision
- Genuine partnering
The office entrance from the generic elevator lobby is a dynamic and complex procession with a double-height volume from below and a material/spatial axis sliced through the "tube" toward the computer volume and the outdoors beyond. Linear, folded screens of perforated metal float above the interstitial work areas. Attached to the bottoms of the existing trusses, they reveal the architecture of the generic shell within which this particular genius loci is established.
Conflicting needs for privacy and team interaction were identified as alternate systems in juxtaposition. Addressing these issues, the interior defines the different functional zones of a design firm with a set of distinct architectural gestures within a nondescript normative office environment.
The existing building core, together with the existing (glazed) perimeter wall, form an overall "U" of raw office space. Within this area, the primary form is a thick wall of office partitions that three-dimensionally curves, bends and folds its way in an arc from one end of the space to the other.
The space enclosed by the concave arc of the tube and the
orthogonal core block contains the flexible conference/work areas,
singular architectural events of implied enclosure and material
specificity. Between the outside edge of the tube and the existing
exterior wall are the offices requiring complete privacy.
The computer/ conference area at the southwest corner is an isolated event. The bank of private offices is disrupted for the rotated platonic volume containing the computers and an interstitial conference/work area to occur at the glazed wall.
Secondary themes - both material and spatial in nature - simultaneously confront, oppose, and reinforce the primary gesture of demarcation. Each of the three conference/work areas inside the white "tube" of workstations is an oasis of distinct material presence.
Facts about SHR Perceptual Management
SHR Perceptual Management
Last updated: December 19, 2013
Out of the Ordinary: The Architecture and Design of Robert Venturi, Denise Scott Brown and Associates
Pittsburgh, Pennsylvania, USA