A new art space for Fondazione Prada located in a former industrial complex may sound like the cliché of the 21st century gallery. It is, however, anything but.
The collaboration between Prada and OMA has been an ongoing one for the past 15 years. Within this time they have produced flagship stores, catwalks that verge on theatre performance and a shape-shifting pavilion in Seoul. It could be the trust and understanding forged throughout this unusually long client - architect relationship that has resulted in the incredible Fondazione Prada. That, or the undisclosed budget and almost decade long design process. Whatever the reason, it is undoubtedly the zenith of the collaboration between the two cultural powerhouses.
The site lies in a sparse southern neighbourhood of Milan. Fondazione Prada sits within stucco walls topped with terracotta roofs - an unassuming presence within the local context. The only hint of what lies within it's borders is a simple industrial 'tower' clad in gold leaf, only just revealing itself to the street, peeking above the terracotta roofs.
Fondazione Prada is not a conventional museum or gallery, but rather a cultural institution that displays and explores the foundations main interest, ideas, in whatever form they manifest: art, literature, cinema, music, philosophy, science. The site hosts an agglomerate of programs including children's workshops, residencies, rehearsals, theatre, cinema and a library in addition to the gallery spaces. Wandering through the new and existing buildings scattered across the site that hum with various activity, the atmosphere is more like that of a campus than a gallery - there is an overall sense of exploration and research.
Fondazione Prada will not be a museum, but rather the continuation of an intellectual process founded on the exploration of doubt and on extensive research."/Miuccia Prada
We have tried to find ways to go beyond the gallery wall and create a real diversity of typologies and conditions for the display of art."/Rem Koolhaas
New buildings and elements slot within the
existing built fabric, at times seamlessly merging and at other
times starkly contrasting. The first of these additional structures
is 'The Podium'. A formally minimal building with an entirely
glazed ground floor, topped with a windowless slab dramatically
cantilevering over the glass box, skimming the existing building
across the courtyard.
This striking contrast between old and new is repeated throughout the site, mainly through an exciting play on materials: foamed aluminium panels meet marble floors, grated flooring meets cobblestone paving, polished stainless steel sits flush within stucco walls, existing steel elements are painted fluoro orange.
Other new additions are less obvious. Clad in the same stucco walls as the majority of the complex and classical in form, a new cinema and theatre gives the impression that it has been there all along. It seems that the only addition is a single polished stainless steel facade, which can be opened up onto the adjacent courtyard for outdoor performances.
In addition to the various spatial typologies of the interior, there are a range of outdoor (truly) public spaces - you only pay to enter the gallery buildings. Gorgeous fig trees with mint green chairs scattered underneath them line the cobblestoned streets. You can sit in the open courtyard and gaze into the Podium's glazed gallery space. The terrace and long bench in front of the cafe (the interior of which was designed Wes Anderson) would be at home anywhere in the centre of the city, you can eat the best gelato of your life here and pay just as little as any Milanese cafe.
Totally open to the city and rooted in the existing fabric of the site, Foundazione Prada has created a provocative and totally new kind of art space, housing a diversity of content and activities within the varied spatial typologies of its architecture.
Facts about Fondazione Prada
Client: Foundazione Prada
Year: 2008 - Ongoing
Size: 28, 340 m2
Partners-in-charge: Rem Koolhaas, Chris van Duijn
Project Architect: Federico Pompignoli
Local Architect: Massimo Alvisi
Structural Engineer: Favero + Milan
MEP Engineer: Prisma Engineering
Cost Consultant: GAD
Acoustics Engineer: Level Acoustics
Scenography: dUCKS Scéno
Fire Engineer: GAE Engineering
Last updated: November 03, 2015