7 Examples of Seductive Retail Architecture

December 05, 2014 /

markthal-rotterdam-market-hall-art-mvrdv-1.jpgRotterdam Market Hall. Image by Ossip van Duivenbode

The retail industry has been subject to a dramatic transformation over the past thirty years, resulting in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. The architecture of this new kind of commerce has been carefully designed to seduce, encourage spending and enhance brand value.

These specialized boutiques are devised to fashion a highly specific environment that offers something to the public that has the equivalent effect - but not the direct appearance of - a sales pitch. In other words, a local landmark that helps to make a brand seem substantial.

A number of high-profile architects have been pre-occupied with this intensified relation between retail branding and architecture, but perhaps none more than OMA - as ever the first to unconditionally embrace the changing conditions for contemporary architects. Their off-shot research division AMO is specifically dedicated to research on fashion and branding. Areas that would previously only have been sneered at by any respected and respectable architect.

Below we've selected a few recent examples of enchanting retail architecture.

Rotterdam Market Hall exterior landscape Image courtesy MVRDV

Rotterdam Market Hall
Rotterdam, The Netherlands

G-Star Raw HQ
Amsterdam, The Netherlands

Tod's Omotesando by Toyo Ito & Associates in Tokyo, Japan. exterior. Photo © Edmund Sumner

Tod's Omotesando
Toyo Ito & Associates 
Tokyo, Japan


Louis Vuitton
Jun Aoki 
Tokyo, Japan


Prada Epicenter
Beverly Hills, California, USA

Galaxy SOHO by Zaha Hadid Architects in Beijing, China. Exterior Photo: Iwan Baan

Galaxy SOHO
Zaha Hadid Architects
Beijing, China

O-14 by Reiser + Umemoto in Dubai, United Arab Emirates. Exterior view. Image courtesy Reiser + Umemoto

Reiser + Umemoto 
Dubai, United Arab Emirates

Last updated: December 05, 2014

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