Bang and Olufsen Exhibition

Bang and Olufsen MatchPoint boutique in Copenhagen.

"Each of the new products we create must, in my opinion, contain a part of the future. We must strive all the time to move borders, to venture beyond the known and the traditional. Bang and Olufsen practices the balance between form and function. It is exactly at this point of the equilibrium that our brand and culture become obvious and make our customer say: This must be a Bang and Olufsen, it cannot be anything else!"
Ole Terndrup,
Senior Specialist/Concept Developer

Photo: Kirsten Kiser
The Danish Design Centre

Queen Margrete II opened the 'Vision and Legend' celebrating the 75th Anniversary of Bang and Olufsen.
Copenhagen's new Danish Design Center , designed by Henning Larsen, is a perfect space for the exhibition.

Photo: Kirsten Kiser
HYPERBO 5 RG
Steel designed by Peter Bang
RG Steel.

Photo: Kirsten Kiser
Sonja Henie for the promotion of
1950 BEOCORD 506 K

Photo: Kirsten Kiser
Esther Williams for the 1948
Master de luxe 413 K.

Photo: Kirsten Kiser
An advertisement in Life magazine 1960s.

The exhibition, on view through September 15th, shows a long line of products that have made Bang and Olufsen known around the world. It also shows examples of how the many ideas for both products and advertising campaigns were born; how the Marcel Breuer Chair inspired Peter Bang to design the 1934 HYPERBO 5 RG Steel, and how the 'Sure of Success' posters used images from successful movies.
Bang and Olufsen products have been exhibited around the world. In 1978, the Museum of Modern Art in New York had a special exhibition consisting of 39 Bang and Olufsen products. 'Vision and Legend' is the first exhibition to show an entire range of the most significant products during Bang and Olufsen's first 75 years.

Photo courtesy Bang and Olufsen

Known as "The Farm," the elegant Bang and Olufsen Headquarters is designed by
KHR A/S Architects headed by project architect Jan Søndergaard MAA.

For more excitement, visit the newly launched Bang and Olufsen Vision and Legend website.

July 26, 2000





				Features
		Vision and Legend Bang and Olufsen Exhibition Danish Design Centre Copenhagen, Denmark
		Bang and Olufsen MatchPoint boutique in Copenhagen. "Each of the new products we create must, in my opinion, contain a part of the future. We must strive all the time to move borders, to venture beyond the known and the traditional. Bang and Olufsen practices the balance between form and function. It is exactly at this point of the equilibrium that our brand and culture become obvious and make our customer say: This must be a Bang and Olufsen, it cannot be anything else!" Ole Terndrup, Senior Specialist/Concept Developer Photo: Kirsten Kiser The Danish Design Centre Queen Margrete II opened the 'Vision and Legend' celebrating the 75th Anniversary of Bang and Olufsen. Copenhagen's new Danish Design Center , designed by Henning Larsen, is a perfect space for the exhibition. Photo: Kirsten Kiser HYPERBO 5 RG Steel designed by Peter Bang RG Steel. Photo: Kirsten Kiser Sonja Henie for the promotion of 1950 BEOCORD 506 K Photo: Kirsten Kiser Esther Williams for the 1948 Master de luxe 413 K. Photo: Kirsten Kiser An advertisement in Life magazine 1960s. The exhibition, on view through September 15th, shows a long line of products that have made Bang and Olufsen known around the world. It also shows examples of how the many ideas for both products and advertising campaigns were born; how the Marcel Breuer Chair inspired Peter Bang to design the 1934 HYPERBO 5 RG Steel, and how the 'Sure of Success' posters used images from successful movies. Bang and Olufsen products have been exhibited around the world. In 1978, the Museum of Modern Art in New York had a special exhibition consisting of 39 Bang and Olufsen products. 'Vision and Legend' is the first exhibition to show an entire range of the most significant products during Bang and Olufsen's first 75 years. Photo courtesy Bang and Olufsen Known as "The Farm," the elegant Bang and Olufsen Headquarters is designed by KHR A/S Architects headed by project architect Jan Søndergaard MAA. For more excitement, visit the newly launched Bang and Olufsen Vision and Legend website. July 26, 2000