The Moderns
Exhibition installation
Pacific Design Center
West Hollywood
The exhibition "Rewarding Lives" features portraits by Annie Leibovitz of popular American Express Cardmembers who have defined achievement around the world.

Photo: arcspace

Photo: arcspace
The exhibition is installed in a tensile structure on the terrace of the Pacific Design Center, between the Blue and Green Buildings, designed by Cesar Pelli.
The exhibition pods and tensile structure is designed by The Moderns.
"Rewarding lives celebrates transformation. Our goal for the exhibit's design was to provide a vehicle for that celebration through the synthesis of art, design, culture, commerce, and ecology".
Janine James
The Moderns

Photo: arcspace

Photo: arcspace

Photo: arcspace
Seven curved pods, each unique in scale and form, hold groupings of Annie Leibovitz's photos. Inside the pods, walls of translucent mesh create a backdrop of diffused light.

Photo: arcspace

Photo: arcspace

Photo: arcspace
The exterior of the organically shaped exhibit pods, some extending 30 feet high, glow with projected color as twilight falls and the exhibition lighting intensifies.

Photo: James Shanks

Photo: James Shanks
Large image of Ella Fitzgerald
Originally installed in New York the exhibition is on a three year world tour. It will be at the Pacific Design Center through July 1, 2004.
The Blue Building opened in 1975, the Green Building in 1988.

Photo: arcspace

Photo: arcspace

PDC by David Hockney
Plans for Pelli's design for a new Red Building on the 14 acre site has recently been approved by city officials.

Photo: arcspace
An early model of the project. The new design of the Red Building is a wedge-shaped structure, divided in half by an atrium.
Pacific Design Center
The Moderns
Cesar Pelli
March 29, 2004
