Rewarding Lives - The Moderns Exhibition installation
Pacific Design Center
West Hollywood, California, USA
On view: February 09, 2004 - July 01, 2004
The exhibition "Rewarding Lives" features
portraits by Annie Leibovitz of popular American Express
Cardmembers who have defined achievement around the
The exhibition is installed in a tensile structure on the terrace of the Pacific Design Center, between the Blue and Green Buildings, designed by Cesar Pelli. The exhibition pods and tensile structure is designed by The Moderns.
Rewarding lives celebrates transformation. Our goal for the exhibit's design was to provide a vehicle for that celebration through the synthesis of art, design, culture, commerce, and ecology./Janine James
Seven curved pods, each unique in scale and form, hold groupings of Annie Leibovitz's photos. Inside the pods, walls of translucent mesh create a backdrop of diffused light.
The exterior of the organically shaped exhibit pods, some extending 30 feet high, glow with projected color as twilight falls and the exhibition lighting intensifies.
Originally installed in New York the exhibition is on a three year world tour. It will be at the Pacific Design Center through July 1, 2004.
Cesar Pelli conceived the 14-acre Pacific Design Center site to contain three buildings arranged around a plaza. The first, nicknamed the Blue Whale, was designed when Pelli was with Gruen Associates, and completed in 1975. The Green Building, designed with his own firm, now Pelli Clarke Pelli Architects, followed in 1988. Big Red, the last in the PDC trilogy, was completed in 2011.
Last updated: December 10, 2012