Rewarding Lives - The Moderns Exhibition installation

March 27, 2004 /

Pacific Design Center
West Hollywood, California, USA
On view: February 09, 2004 - July 01, 2004

The exhibition "Rewarding Lives" features portraits by Annie Leibovitz of popular American Express Cardmembers who have defined achievement around the world.

The exhibition is installed in a tensile structure on the terrace of the Pacific Design Center, between the Blue and Green Buildings, designed by Cesar Pelli. The exhibition pods and tensile structure is designed by The Moderns.

Rewarding lives celebrates transformation. Our goal for the exhibit's design was to provide a vehicle for that celebration through the synthesis of art, design, culture, commerce, and ecology./Janine James

The Moderns

Photo: arcspace

Seven curved pods, each unique in scale and form, hold groupings of Annie Leibovitz's photos. Inside the pods, walls of translucent mesh create a backdrop of diffused light.

Photo: arcspace

The exterior of the organically shaped exhibit pods, some extending 30 feet high, glow with projected color as twilight falls and the exhibition lighting intensifies.

Photo: James Shanks

Photo: James Shanks
Large image of Ella Fitzgerald

Originally installed in New York the exhibition is on a three year world tour. It will be at the Pacific Design Center through July 1, 2004.

Photo: arcspace

Cesar Pelli conceived the 14-acre Pacific Design Center site to contain three buildings arranged around a plaza. The first, nicknamed the Blue Whale, was designed when Pelli was with Gruen Associates, and completed in 1975. The Green Building, designed with his own firm, now Pelli Clarke Pelli Architects, followed in 1988. Big Red, the last in the PDC trilogy, was completed in 2011.

Photo courtesy PDC
Photo: arcspaceAn early model of the project.