The Housing Silo is situated on the IJ River, at the tip of the pier, next to two former grain warehouses (silos) that have been converted.
Location: The Netherlands
In 1989, a small designer clothing company was founded in Amsterdam, which soon went on to become Europe's most iconic raw denim company. Originally named Gap Star, the firm is now known as G-Star Raw. Just like the denim that made the company famous, the notion of raw surfaces is also at the core of their new headquarters, designed by Rem Koolhaas and his Rotterdam-based Office for Metropolitan Architecture.
The new De Rotterdam Tower by OMA creates a city-within-a-city in Rotterdam whilst at the same time referring back to Rem Koolhaas’ early analysis of New York and Bigness. Unintentionally it also proves that what works in Manhattan may not automatically work in the Netherland’s second city.