In 1989, a small designer clothing company was founded in Amsterdam, which soon went on to become Europe's most iconic raw denim company. Originally named Gap Star, the firm is now known as G-Star Raw. Just like the denim that made the company famous, the notion of raw surfaces is also at the core of their new headquarters, designed by Rem Koolhaas and his Rotterdam-based Office for Metropolitan Architecture.
Location: The Netherlands
The new De Rotterdam Tower by OMA creates a city-within-a-city in Rotterdam whilst at the same time referring back to Rem Koolhaas’ early analysis of New York and Bigness. Unintentionally it also proves that what works in Manhattan may not automatically work in the Netherland’s second city.
MVRDV has printed a full farmhouse in Schijndel, a medieval village in the southern Netherlands and the hometown of MVRDV co-founder Winy Mass. Or at least left the skin of the town centres' glass façade in the hands of a well-equipped fritting machine before wrapping the whole body in printed glass with motives from the best of the average from local history.