The facade of criss-crossed concrete braces reinterprets the silhouettes of the elm trees lining the street.
"Quartier Schützenstrasse" consists of a classical Friedrichstadt block defined by the Schützenstrasse, Markgrafenstrasse, Zimmerstrasse, and Charlottenstrasse.
In 1989, a small designer clothing company was founded in Amsterdam, which soon went on to become Europe's most iconic raw denim company. Originally named Gap Star, the firm is now known as G-Star Raw. Just like the denim that made the company famous, the notion of raw surfaces is also at the core of their new headquarters, designed by Rem Koolhaas and his Rotterdam-based Office for Metropolitan Architecture.